Our Approach to Market Analytics
Evidence-based decisions
Our process is designed to turn complex market data into meaningful campaign insights. We collect, aggregate, and analyse advertising metrics across channels to provide a transparent view of campaign effectiveness, helping you optimise future strategies and gain a clear competitive edge.
Meet The Team
Your expert analytics partners
Liam Baxter
Lead Data Analyst
Master of Analytics University of Sydney
Advertising Metrics
MarketLogic Solutions
Liam delivers actionable analytics, drawing on years of market research work across industries. He's known for precise reporting and clear communication skills.
Priya Nair
Senior Market Specialist
Bachelor of Business Analytics Monash University
Media Campaign Analysis
Retail Insight Group
Priya’s experience includes campaign analytics in tech and retail. She’s passionate about using data to bridge insights with practical marketing action.
Kieran Walsh
Data Engineer
Bachelor of Computer Science UNSW Sydney
Data Integration
InfoTech Partners
Kieran develops robust data systems, ensuring seamless integration of analytics for reliable, accessible reporting on all projects.
Jasmine Nguyen
Analytics Consultant
Master of Marketing RMIT University
Campaign Reporting
AdVision Consultancy
Jasmine has a keen eye for interpreting complex metrics, delivering prompt client updates. Her consultancy background adds depth to every report.
Step-by-Step Market Assessment Process
Our method combines data mapping, market research, ongoing campaign evaluation, and transparent reporting. This structured approach gives you a holistic, up-to-date picture of advertising performance.
Define Your Campaign Goals
Collect and Integrate Relevant Data
Analyse Channel Performance Thoroughly
Present Actionable Insights
Refine and Optimise Campaigns
Comparing Analytical Platforms
Detailed insights into platform strengths for smarter selections
Here’s a side-by-side look at what our analytics solution and a typical legacy competitor offer in the Australian market.
pluvianqora Analytics Suite
Unified and insightful advertising analytics interface.
Traditional Reporting Tool
Basic metrics with limited market coverage.
Channel Coverage
Integrated overview across all advertising channels
User Interface
Clarity and ease for all levels of experience
Transparency
Detailed reporting and open metric calculation
Privacy Compliance
Adheres to Australian data privacy standards